My approach to any branding project starts with the target audience, making sure that there is a careful consideration for what they need and want from the brand and product. I have worked across a variety of areas, such as a completely repositioning existing brands, creating identities from scratch for small businesses and increasing awareness of sub-brands for global companies such as LEGO.   

From creating a new logo, to brand guidelines, tone of voice or direction of photography and video content; I work from concept through to delivery of polished, relevant and impactful assets.